Watsons says the redefinition of beauty is driving women to focus on sustainability and health


Watsons conducted two polls to get a glimpse into the inner workings of the modern woman.

A survey asked 11,000 women in 12 markets across Asia and Europe to find out how women define beauty.

The company said the purpose of the survey was to understand how women’s perceptions of beauty have evolved, particularly over the past two challenging years with COVID-19.

The results showed that inner beauty became a crucial barometer of beauty. Overall, 75% of women agreed inner beauty is more important than physical beauty.

This view was shared by many markets including the Philippines (96%), Malaysia (91%), Thailand (86%), Hong Kong (83%) and Taiwan (82%).

Inner beauty was defined as feeling healthy and contributing positively to their communities and the planet.

“Inner beauty is a woman’s true beauty that goes far beyond her looks.”​ said Malina Ngai, CEO of AS Watson, Asia and Europe.

“Women think the best thing in life is doing good for family and friends, for the community and for the planet, and staying healthy. It means that doing good and taking care of your physical and mental health can make you feel good, beautiful and confident, which is essential for cultivating women’s inner beauty. she told CosmeticsDesign-Asia.

Ngai said the survey reflects the growing interest in sustainable beauty products that Watsons has observed.

The company has worked to expand the curation of such products in recent years and currently offers over 1,600 sustainable beauty and personal care products.

In addition, last year the company partnered with Procter & Gamble to create a sustainability-focused skincare brand.

To help consumers lead more sustainable lifestyles, Watsons aims to expand its range of sustainable beauty products.

This includes clean beauty products, products with environmentally conscious ingredients and packaging, and products that encourage reuse and refilling.

health is beauty

In another survey, Watsons rated women’s self-esteem. Over 3,100 women from China, Hong Kong, Indonesia, the Philippines, Singapore and Thailand were involved.

The results showed that almost half of the women rated themselves as lacking in self-confidence. Over 70% experienced challenges in reconciling work and family life, while 50% did not feel satisfied with their career development.

According to the survey, 59% of women held back “healthy from the inside out”was the key to gaining trust.

Ngai highlighted that Watsons Asia’s healthcare category has seen over 60% annual growth in e-commerce sales during the pandemic.

“Our customer insights show that nearly 70% of health product shoppers are female, meaning women are more likely to shop for health products to stay healthy.”‘ said Ngai.

In order to be able to better meet the needs of women, Watsons has launched other dietary supplements specially developed for women in recent years, such as e.g. B. TRU NIAGEN Beauty, a dietary supplement developed in collaboration with ChromaDex.

“The products have been well received and have achieved over 60% annual growth. We believe that the demand for women’s nutritional supplements will continue to grow.”

In line with International Women’s Day, Watsons launches The new beautyCampaign. Building on the new findings, the company will launch a series of programs to empower women.

In Indonesia, a “Girls Support Girls” sharing session is held across universities. In the Philippines, Watsons has teamed up with Operation Smile to a women in medicineProgram to empower women in medical science.

Watsons will also host programs in Hong Kong, China, Singapore, Thailand and Taiwan.


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