University and Coca-Cola finalize new campus beverage deal

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The proposed contract between the U of A and Coca-Cola would cover a 10-year term beginning July 1, 2022.

FAYETTEVILLE, Ark. – The University of Arkansas is in the final stages of negotiations to re-establish Coca-Cola as the university’s exclusive sponsor and provider of cold alcohol-free beverages.

The university recently wrote to announce its intention to award the contract to Coca-Cola, pending a mutually acceptable agreement. The planned agreement covers a period of 10 years and will come into effect on July 1st. Prior to the current agreement with PepsiCo, which ends June 30thAs of May 2022, Coca-Cola has been the beverage provider for the U of A for many decades.

“We are excited to have the opportunity to work with The Coca-Cola Company and Ozark’s Coca-Cola Bottling Company to bring Coke products to our campus and sporting events,” said interim chancellor Charles Robinson. “It is important to note that this new agreement will also benefit our students in the form of internship opportunities and student scholarship funding. The funding will also support sustainability efforts on campus. I thank the evaluation committee and everyone at the university who helped establish this new partnership.”

Coca-Cola was selected as the university’s exclusive cold beverage sponsor after submitting the best overall nomination in a competitive selection process. Upon closing, the Coca-Cola agreement will consist of an initial fixed-length term and a number of annual renewal options, ending in June 2032.

As part of the deal, a variety of Coca-Cola cold beverages will be available on campus including Coca-Cola, Coke Zero, Diet Coke, Sprite, Fanta, Dasani, BodyArmor and Minute Maid. In addition, the brands Dr. Pepper and Monster distributed in the Ozarks Coca-Cola region. Gatorade will continue to be the Official Isotonic Drink Sponsor of Razorback Athletics.

In addition to providing on-campus dining facilities and vending machines, Coca-Cola products are served at Razorback Athletics venues. As part of the agreement, the University will recognize Coca-Cola as the exclusive beverage sponsor at various campus venues such as Donald W. Reynolds Razorback Stadium, Bud Walton Arena, Baum-Walker Stadium, Bogle Park, Barnhill Arena and John McDonnell Field. Coca-Cola will have opportunities to showcase its brand on campus through sponsored events and initiatives.

“For decades, fans have cheered on the Razorbacks while enjoying a drink from Coca-Cola,” said Vice Chancellor and Athletics Director Hunter Yurachek. “With this new partnership, students, faculty, staff and fans will once again have access to a variety of Coca-Cola products, whether they are attending classes, visiting campus or playing Calling the Hogs at one of our sports venues. We are grateful for the investment that Ozarks Coca-Cola and The Coca-Cola Company have made in the future of our university and for the continued success of Razorback Athletics.”

“The Ozarks Coca-Cola family and The Coca-Cola Company are honored to bring this distinctive Coca-Cola refreshment back to the University of Arkansas,” said Sally Hargis, CEO of the Ozarks Coca-Cola Bottling Company. “We understand the strength of the Razorback Nation and what the university means to our surrounding community. We are pleased to show our commitment to the university through strong work ethic, pride, professionalism and tireless service to students, fans, faculty, staff and guests. Let’s call these pigs!”

The total value of the contract including ancillary services will only be known after the conclusion of the final negotiations.

About the University of Arkansas: As the flagship Arkansas institution, the U of A offers internationally competitive education in more than 200 academic programs. Founded in 1871, the U of A more than contributes $2.2 billion for the Arkansas economy by providing new knowledge and skills, entrepreneurship and workplace development, discovery through research and creative activity, and by providing training in professional disciplines. The Carnegie Foundation ranks the U of A in the top 3% of US colleges and universities for research activity. US News & World Report ranks the U of A among the best public universities in the country. See how the U of A works to create a better world Research news from Arkansas.

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