TTUHSC El Paso Assistant Vice President for Leadership Women America selected


Newswise – EL PASO, Texas – Leadership Women America, a year-long program helping to develop women leaders in the United States, has enrolled a member of the Texas Tech University Health Sciences Center El Paso Senior Leadership Team in its Class of 2022.

Veronique Masterson, who serves as Associate Vice President of Marketing and Communications at the Office of Institutional Advancement, was selected to join this year’s class of women from across the nation. In 2016, Masterson participated in Leadership Women Pipeline, followed by Leadership Women Texas in 2018. Both are sister programs to Leadership Women America.

Leadership Women America, a Leadership Women, Inc. program, is designed for established women leaders whose responsibilities are aligned nationwide. The program examines some of the strongest forces and trends shaping the business and social environment in America and around the world in the 21st century. It also includes:

  • In-depth discussions on leadership theory, skills and best practices, led by leadership experts and icons.
  • A supportive environment for dialogue between leaders who share what they know and value, as well as what they need to know and want to understand.
  • Bringing together established women leaders from diverse backgrounds and professions to gain better understanding and forge long-term relationships and opportunities to work together.

“Over the past several years, I’ve had the opportunity to participate in the Leadership Women program, which provides an important platform for women to bring about change in their communities,” said Masterson. “This valuable experience has given me the opportunity to expand my leadership skills and connect with a variety of women leaders from across Texas. I look forward to a similar experience with Leadership Women America while also sharing all of the ways that El Paso and TTUHSC El Paso are critical to the future of the country.”

A lifelong El Pasoan, Masterson has always had an innate desire to help others and contribute to the growth and success of their community. She holds a bachelor’s degree in electronic media from the University of Texas at El Paso and a master’s degree in strategic public relations from George Washington University.

She has dedicated more than 17 years of her professional life in public relations, communications and marketing to tell the story of El Paso. She started out as a reporter and presenter for local television station ABC, where she covered the violence during the drug wars in Ciudad Juárez. infrastructure problems and the devastation caused by the 2006 El Paso flood and monsoon; and animal service challenges in Doña County, New Mexico. She then served as the Public Information Officer at the University of Texas at El Paso, where she earned the university’s local, regional and national coverage of its mission of access and excellence and the shaping of the 21st century scholar, as well as its recognition as the No .1 in the nation in social mobility.

Through her participation on organizational councils, Masterson has continued to serve our community, sharing El Paso’s accomplishments while learning from other professionals locally and across the state.

She has been an active member of the Public Relations Association of the Southwest for the past decade, including nearly two years as President/Co-President and other board positions. Coming from multiple local businesses and organizations, PRSW members work together to share the El Paso narrative with the rest of the nation.

Masterson also currently serves on the El Paso Catholic Schools Communications Committee and is a volunteer communications officer for the Council for Advancement and Support of Education (CASE) District IV Conference. As a volunteer for the CASE conference, she works with and learns from colleagues in Arkansas, Louisiana, New Mexico, Oklahoma and Texas. She has also served on the Board of Directors of the Paso del Norte Health Foundation Communications Committee and on the PBS El Paso Community Advisory Board.

In her role as Associate Vice President of Marketing and Communications, Masterson has highlighted the university’s impact in addressing the health care shortages in the borderplex through its achievements in providing medical and dental care to everyone in our community, particularly underserved populations. and training future doctors, nurses, dentists and researchers in the most innovative learning environments.

Her area of ​​work at TTUHSC El Paso includes a variety of forward-thinking campaigns that help share the institution’s unique history while activating local and national support for future generations of healthcare leaders. Masterson manages and oversees the University’s academic and clinical marketing campaigns and directs the University’s social media presence. She also led the redesign and launch of the institution’s new clinical website and successfully launched the university’s first alumni magazine, where she served as Editor-in-Chief.

Her leadership during the COVID-19 pandemic ensured the success of the university’s communications with its own campus community and residents of the Paso del Norte region. TTUHSC El Paso faculty have become local experts thanks to their media outreach strategy, and the institution has been part of more than 300 local and national news stories related to COVID-19.

Under Masterson’s guidance and mentorship, TTUHSC El Paso’s marketing, communications, and creative services work has been recognized by CASE, and her team has received several prestigious CASE District IV Accolades Awards for their work in communications, marketing enhancement, magazine production, graphic design, and photography.

Leadership Women America’s 2,300 graduates include leaders in industry, education, public office and private enterprise. The Class of 2022 met in Atlanta this spring and will meet in Los Angeles in September. The program also includes virtual sessions throughout the year.

Leadership Women, Inc. (LW) was founded in 1974 in Austin, Texas. LW seeks to promote leadership power and legacy through programs that connect, inspire, empower and honor women. To spread the message of LW’s strength and build bridges and opportunity for women, LW founded Leadership America in 1988 and helped create complementary women’s programs in California, Illinois, Missouri, and North Carolina, among others.



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