New Delhi: To call social media the main driving force of the 21st century would be an understatement! Today, if you want to search, find out, create, or just scroll through information, social media is the place to be. The effect this word has on the world is immense. And things with so much power often direct the direction in which the world will move. So I’m one of those people who believe that social media, if used in the right way, can be a great tool to bring about change in society.
A brand owner today would prioritize having the business online and having a social presence before even thinking of building a glass building. So what about the generation that only knows social presence and no glass buildings? If they indulge in false information and get caught in the dark corners of the web, which is possible due to the abundance of unfiltered and unattended information, that would not be good.
Which brings us back to the same question: Can social media be used to drive good change? Yes!
On the contrary, social media can be good for your child. The one thing to always remember is that if you use your social media responsibly, your child will be too. If you post photos or videos of your child without informing or asking them, they will post things without informing you as well. It is very important to teach your children to “agree”. Right now, more than ever!
A question that often comes up in parent WhatsApp group discussions is that when we were growing up we looked up to singers and actors and so on. But this generation is looking up to social media influencers and content creators. Is it bad? Not necessarily.
Activists like Greta Thunberg and Malala Yousafzi have become household names thanks to social media. Environmental issues, climate change issues, girls education, women’s empowerment, the Black Lives Matter movement and so many other important and world-changing movements have been stymied and brought to light by the youth. And all of this has been made possible by the amazing power of social media.
You have to ask yourself, are these influencers instilling some good values or are they a no-no for your child to spend that much time with? It should be a no-brainer by now that creating content is a daunting task in this fast-moving and attention-shrinking world. Still, these influencers entertain and take us out of our gloomy and monotonous lifestyle. Especially in the last two years when the world has come to a standstill, not digitally of course, they have been the ones who have used this medium to pump positivity and instill hope in all of us.
When we get to the lessons or values, they teach the importance of consistency, hard work, teamwork and the importance of your voice; you are important. Yes, they sometimes bring unrealistic standards, but this is where parental guidance comes in.
Over the last 2 years at Kidsstoppress we have used the power of social media to connect with more parents and produce more relatable content that has helped create a community of parents who are out there to care to help, inspire and motivate each other on their journey to #SimplifyingParenting. From treating burnout in parents to parenting affirmations and productivity hacks, book lists and mindful activities to keep kids engaged indoors, social media has helped us reach more households, especially in the last two years.
If you have an idea, an opinion or just something that you think will help society, social media has become a space where you can freely express yourself and connect with like-minded people. This is how the world is progressing and this is how it will continue to progress. The world is in our hands and with it the power to change it for a better future.