PORTLAND, OR, UNITED STATES, Nov. 19, 2021 /EINPresswire.com/ – The increase in government programs and campaigns to empower women is fueling the growth of the entire sports and fitness industry along with the women’s sportswear industry. In addition, the growing preference for activewear by the young population is increasing as streetwear and office wear drastically boost demand and thus support market growth.
The global women’s activewear market size was estimated at $ 119,078, according to a new report released by Allied Market Research, “Womens Activewear Market by Product, Fabric, Distribution Channel and Price Range: Global Opportunity Analysis and Industry Forecast, 2018-2025” Million in 2017 and is projected to reach $ 216,868 million by 2025, recording a CAGR of 7.7% from 2018 to 2025. North America dominated the global women’s active clothing market in 2017, accounting for 42.4% of total sales.
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Activewear is a clothing that increases physical performance and facilitates body movements, as it increases comfort during fitness and sports activities.
The extensive benefits that activewear offers, such as water resistance, bi-stretch function, antibacterial fabric, moisture wicking function and others, and the increasing participation of consumers in physical and fitness activities are major drivers of the global market. In addition, the female consumer base for activewear is growing due to the holistic approach of customers to sport and fitness. Similarly, the increasing acceptance of athleisure clothing as work or street clothing is driving the growth of the overall market. Additionally, the surge in disposable income and the rise in fitness concerns are significantly contributing to the growth of the market. However, fluctuating raw material costs and excessive design costs lead to high costs for the end product. This hinders sales of the product to price-sensitive customers and thus slows market growth. In addition, the presence of counterfeit brands creates safety issues and inconvenience for consumers, which hinders the growth of the market. Conversely, the increasing use of green textiles and the implementation of sustainable production methods promote the acceptance of activewear among green consumers. In addition, the increase in promotional activities such as physical activity campaigns, empowerment programs and the promotion of sportswear through sponsorship of celebrities or athletes is expected to provide lucrative opportunities for the key players.
One of the key factors influencing the growth of the women’s activewear market is the dynamic fashion trends. Consumers are always eager to catch the upcoming trend and demonstrate their fashionable lifestyle to others. This race to cope with the changing fashion trend significantly influences consumers to buy the latest fashion designs, especially worn by celebrities, and on the other hand also subtle influences to ditch outdated trend clothes.
According to the World Bank, around 77.7% of the population in North America were internet users in 2016, followed by Europe and Central Asia, which account for around 72.9% of the population as internet users. In addition, access to the Internet and online clothing stores provides consumers with a platform where they can easily compare different products and prices and shop conveniently. In addition, the ease of purchasing sportswear through the online retail portal is attracting a large consumer base using the Internet, which is expected to fuel the growth of the women’s sportswear market.
Comprehensive Analysis of the Impact of COVID-19 Outbreak on Women’s Sportswear Market: https://www.alliedmarketresearch.com/request-for-customization/4787?reqfor=covid
The high price and remarkable popularity of activewear brands have led to the emergence of counterfeit activewear brands. This factor limits the sales of the existing original activewear brands in these regions. Counterfeit brands are of poor quality and often create inconvenience and safety issues for customers, resulting in negative customer perceptions. Therefore, it is expected that the spread of the counterfeit industry will inhibit the growth of the women’s active clothing market.
Most women’s activewear manufacturers and retailers do not sell women’s activewear over size 12. However, in major markets such as the United States, South Africa, Mexico, and Saudi Arabia, more than a third of the female population is obese, and a much higher percentage of the female population is plus size (14 or more). The expansion of the product line to include the plus size population is expected to fuel growth in the womens activewear market.
The women’s activewear market has taken innovative steps to promote its products, which in turn is increasing the penetration rate in various regions. Motivational ads, promotional campaigns, sponsoring sporting events and competitions, and sponsoring athletic apparel are some of the key strategies driving the women’s activewear market.
The polyester segment dominates the womens activewear market in terms of value. Consumer preference for active clothing formulated using polyester fabric is increasing because of its advantages such as high flexibility; quick drying & easy to wash; and resistance to shrinkage, wrinkles, abrasion and most chemicals.
Key Findings of the Women’s Activewear Market:
In terms of value, the active outerwear segment is expected to grow at a CAGR of 9.1% in the forecast period.
North America is expected to dominate the market, posting a significant CAGR of 7.2% for value.
Exponential growth is forecast for the Asia-Pacific region in the forecast years, growing by 9.6% CAGR in terms of value.
The polyester segment is expected to dominate the global womens activewear market with a CAGR of 8.3%.
China accounted for more than a third of the total Asia Pacific market for women’s active wear in 2017.
In the global womens activewear market, India is expected to grow in value at a CAGR of 15.6%.
Key players in the women’s activewear industry include Hanesbrands Inc., Mizuno Corporation, Adidas AG, ASICS Corporation, Columbia Sportswear Company, NIKE, Inc., VF Corporation, PUMA SE, Under Armor, Inc. and Gap, Inc.
Other prominent market players include 2XU, Marmot, Patagonia, Mountain Hardwear, Vie Active, LLC, Mountain Khakis, Forever 21, Jordan, Gramicci, Filas, Prana, Aeropostale, Ralph Lauren, Victoria’s Secret, Jockey, Beyond Yoga, Lycra, and Lululemon.
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