More women-run micro-businesses are using the internet than men-run ones


Jakarta (ANTARA) – More women micro-entrepreneurs use the Internet for their business than men, said Minister for the Advancement of Women and Child Protection, Bintang Puspayoga.

“The data shows that 54 percent of female-owned micro-businesses use the Internet, compared to 39 percent of male-owned micro-businesses,” noted Puspayoga during the international webinar “Women’s Participation in the Digital Economy” here on Thursday.

According to the minister, the data can be interpreted to mean that women have a better survival strategy to face the COVID-19 pandemic.

Minister Puspayoga also stated that female micro-entrepreneurs diversify their products faster than men.

She also found that women-owned micro-businesses are more agile than men-owned at creating variations and making changes in sectors, locations, and products.

However, it has been found that women use less financial services than men.

“There are fewer women than men who use financial services,” she affirmed.

Still, she noted that the number of women using financial services has continued to increase based on data from last year.

“The good news is that the number of women using financial services has increased since last year and this is a good start for us to drive financial inclusion towards gender equality in the industry,” she said.

The webinar “Women’s Participation in the Digital Economy” is part of the fourth ASEAN Ministerial Meeting for Women (AMMW) on the topic of the digital economy and financial inclusion.

In a webinar on the role of women in the midst of the pandemic, Deputy Deputy Deputy Ministry for Gender Equality Policy Formulation Muhammad Ihsan recently stated that women entrepreneurs need to be technologically literate to be competitive in the midst of the pandemic.

“They have to adapt through the use of information technology so that they can increase their capacities and be competitive even in this pandemic situation,” he said.

The PPPA ministry has made efforts to bridge the gender equality gap by supporting women entrepreneurs, especially women from disadvantaged groups, through online training on entrepreneurship, Ihsan said.

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