LinkedIn announced as national sponsor of UEFA Women’s EURO 2022


UEFA and The FA have announced LinkedIn, the world’s largest professional network, as the latest national sponsor of UEFA Women’s EURO 2022.

They join existing partners The LEGO Group, Pandora and Starling Bank as sponsors of the tournament, which takes place in England from 6th to 31st July 2022.

As national sponsor of UEFA Women’s EURO 2022, LinkedIn will shine a spotlight on the female football pioneers who have supported each other on their journey to professional success, and inspire everyone with their stories as they work to “create jobs for women “.

LinkedIn activations will demonstrate how the platform and its community can help women achieve their goals, regardless of their job or industry, and drive content and conversations about women’s empowerment, leadership, wellbeing and diversity .

Guy Laurent EpsteinUEFA Marketing Director said: “We are delighted to have LinkedIn join us as a national sponsor of UEFA Women’s EURO 2022. The addition of this major brand expands the already extremely strong list of commercial sponsors associated with the competition. This collaboration offers significant opportunities to further promote the competition through their platform and bring it to new audiences. We look forward to working together on a record-breaking tournament that will continue to grow women’s football.”

Ngaire MoyesVice President, Communications and Brand, International at LinkedIn, said: “At LinkedIn, we are committed to a world of gender equality that is diverse and inclusive, and it is a privilege to support UEFA Women’s EURO 2022, which actively shares and celebrates these values. The tournament aims to be a landmark event, providing a platform for professional women footballers to showcase their remarkable talent and achievements. Off the field, we’re increasingly seeing sports professionals use LinkedIn to share interesting stories and insights into their careers, and we know how powerful they can be to encourage and inspire others.”

The announcement comes on the same day that tournament organizers launched the Inspired By England 2022 Instagram channel, which will be home to all the inspirational stories and content from fans, sponsors, partners and community groups leading up to the tournament and beyond will. Get involved and share your stories with @InspiredByEngland2022 and #WEURO2022.

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