Jammu and Kashmir Deputy Governor Manoj Sinha on Saturday opened 75 rural homestays to commemorate the “Azadi ka Amrit Mahotsav” in the 75th year of independence.
These host families are owned by support group members from Jammu and Kashmir Rural Livelihood Mission (JKRLM) in partnership with OYO Group as part of the Crown of Incredible India project.
the lt Governor said the country’s leading travel technology company, OYO Group, in cooperation with JKRLM, will build 200 more homestays by December 2022 to improve rural livelihood in Jammu Kashmir.
He said that in a short period of time, self-help groups in Jammu Kashmir have become a powerful tool for women’s empowerment and socio-economic transformation.
Under the banner of the UMEED program, JKRLM empowers rural women entrepreneurs. The mission also offers a national market for local products.
The launch of these homestays will prove to be a milestone in the pursuit of social equality, social justice and social security, he added.
Partnering with OYO and launching the Tourist Village Network where Mission Youth has selected 75 such villages under both the Jammu and Kashmir divisions, known for their unique landscape, cultural diversity and heritage value go a long way in expanding the tourism ecosystem to rural areas of the Union Territory, Sinha said.
The homestays have all the basic room amenities, great views and offer travelers the chance to experience beautiful rural landscapes and nature at its truest, the statement said.
The 75 host families, identified using the parameters of scenic beauty, landscape, cultural diversity and heritage, are located in Udhampur, Poonch, Doda, Kathua and Kishtwar districts in Jammu and in Anantnag, Baramulla, Bandipora and Srinagar districts in Kashmir Valley.
Commenting on the developments, Ritesh Agarwal, Founder of OYO, said the company is honored to be part of the Crown of Incredible India project launched in February by Lt. governor was inaugurated.
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