Bella Poarch joins HyperX as a brand ambassador


Bella Poarch is committed to being the HyperX brand ambassador, the company announced on October 14. The 24-year-old influencer will be one of the faces of HyperX’s new microphone video campaign, which will be released this fall.

In a press release accompanying the announcement, Poarch expressed her enthusiasm for the upcoming project. “I love the opportunity to bring my style and passion for life and music to the HyperX family,” said Poarch. “I bring my love for people who are happy and healthy in everything they do and I look forward to sharing this with HyperX fans, family and community.”

HyperX claims that its campaign will focus on inclusivity in gaming and seek to highlight “the empowerment of women in a traditionally male-dominated gaming space.”

Bella Poarch became one of the most recognizable TikTok stars in 2020. Her head-shaking lip sync with Millie B’s M to B has broken records as the platform’s most viewed video and is currently 53.4 million likes.

Bella Poarch is a growing number in the gaming community, reaching over 134,000 followers on Twitch. The TikTok influencer has also experienced an incredibly successful foray into the music industry with her two singles. Build a B * tch and inferno.

The huge online cross-platform following of the new HyperX brand ambassador is likely to play a role in the company’s project. Bella Poarch will join other gaming influencers like HungryBox and FaZe Temperrr in the upcoming campaign.


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